With its freemium approach to CRM pricing, HubSpot is a great option for SMBs in particular. HubSpot’s built-in digital marketing tools are impressive, allowing teams to manage email marketing, websites and landing pages, social media, and ads from one platform and in direct correlation with contact and campaign management goals. However, the platform is not limited to marketing features and functions it offers users a variety of “hub” options, including Marketing Hub, Sales Hub, Customer Service Hub, CMS Hub, and Operations Hub. HubSpot’s CRM solution has primarily won over its customers through easy-to-use marketing automation tools. ![]() All in all, Salesforce is one of the best options available for enterprise-level CRM functionality, though the platform works for businesses of all sizes. Customizable reports and dashboards are also available in all plan options. Although high-tier plans and add-ons can get expensive, the lowest-tier plan is relatively affordable and offers many helpful features to get started, including lead and campaign management, email templates and mass email capabilities, customizable sales milestones, and task management. The platform offers users some of the most advanced analytics and AI capabilities out there, through Tableau and Einstein, respectively. Salesforce is one of the most robust sales and marketing software options on the market, and it’s well-integrated with Salesforce’s other solutions for service, commerce, and more. ![]() Salesforce is highly customizable and scalable.Ĭan quickly become prohibitively expensive if you require features beyond what’s available in the Starter plan it’s also a fairly difficult-to-use tool. This tool has some of the strongest analytics and dashboarding capabilities among CRM vendors.Ĭertain advanced functionalities, including Sales Cloud Einstein and Team Productivity, are only available for additional monthly costs tacked onto base subscription cost. Limited customer support access unless you pay for a higher-tier Success Plan. Easy integration with other Salesforce products: Sales Cloud integrates with many Salesforce products, including Sales AI, Sales Engagement, Sales Analytics, and Partner Relationship Management.Ī large library of integrations with various e-commerce, marketing, email marketing, and customer service tools.Advanced reporting and insights: Features include real-time forecast management, customizable KPIs, pipeline management, embedded charts, AI-driven suggestions, and customizable reports and dashboards.Activity, lead, and account management: Features that support activity, lead, and account management include email auto-syncing, cross-channel deal tracking, and business process management support. ![]() Salesforce also offers an extensive library of third-party partnerships and integrations. Some of its key differentiators for sales teams include its business process management features, which include workflow and process automation, quoting and contract approvals, and AI-enhanced pipeline management.ĭespite its sales focus, Salesforce offers excellent solutions across the entire relationship management cycle, providing users with modules and products for customer service, marketing, commerce, data analytics, customer success, and artificial intelligence. The product has established itself as the leading sales-driven CRM platform, offering a dizzying number of native and add-on features to support the entire sales cycle. Salesforce is one of the best-known names in the CRM space and for good reason. $0 for unlimited users and limited features. $14.90 per user per month, billed annually In this CRM buyer’s guide, we’ll walk you through 10 of the best CRM software options on the market today, highlighting their strengths and key differentiators, as well as general tips and best practices to follow when investing in this type of software. Best Project Management Huts & Articles for 2023Ĭustomer relationship management (CRM) software is a specialized type of business operations software that helps marketing and sales teams manage their contacts, pipelines, communication, and more for customers and prospective customers.Best Human Resources Management Software.Best Agile & Scrum Project Management Software. ![]()
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